Jake Lizarraga is a copywriter. His to-the-point writing style is what has made him popular with readers and clients alike.

When asked about how he manages to cover complex topics in relatively short pieces of content, he explained that “comprehensiveness and brevity don’t have to be contradictory to one another.”

He went on to criticize the common practice of stretching content, saying “why would someone drag a point along for a thousand words if they could explain it clearly in under a hundred?”

When writing on drab topics, he adds humor to lighten the tone and keep readers engaged. This combination of humor and brevity guarantees an enjoyable reading experience.

Jake has said that Ernest Hemingway and Neil Patel are the two biggest influences on his writing style.